Jimi's Blog

For anyone not in the know... Cancon stands for Canadian Content. Its the law in Canada that states that all media must contain at least 40% Canadian artists. Its a pretty sweet law, because we are so dominated by American media - it gives us little guys a chance at some radio and television time in our home country. But recently the law has been sort of scewed by the amazing response to Canadians in the American market. I am talking about Nickleback, Avril Lavign, Sum 41, Feist - all the Canadian talent that is dominating the world markets. This makes it harder for the little guy to get on the radio in Canada now because all the stations have to do is play Nickleback's 40000 singles and thats all the Cancon the stations need.

But here comes the awesome part - The CRTC (the organization that tells stations they have to play Canadian artists) has decreed that Cancon was set up to assist emerging artists - and the fact that stations are using the Major Canadian artists as Cancon play goes against the reasons the law was created. So they are amending the law to state that media must play a huge amount of emerging talent - good for us and all our friends who are in the lower teir indie music scene in Canada!

Awesome music will be heard!

jimi